How to Write Sharper Social Headlines

This Webinar was originally broadcast on:
May 25, 2017 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

How to Write Sharper Social Headlines
Originally Broadcast On:
May 25, 2017
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Journalists fill social media platforms daily with fresh stories. Getting your quality storytelling to break through the noise is more difficult by the day.

The path to better social promotion involves diverse strategies and newsroom-wide collaboration. But the first step is to write sharper headlines that resonate with audiences on social media.

This webinar will show you how to enhance your headlines by getting to know your audience, understanding data, encouraging newsroom participation and experimenting. Learn how to write better social headlines that will pop on feeds --and bring more readers to your stories.

What Will I Learn:
  • Quick tips and tricks on how to improve headlines
  • What works best for different platforms
  • How to leverage analytics to inform your headline writing
  • What to avoid when writing social headlines
  • How to incentivize editors and reporters to submit social language when filing
Who Should Take this Course:

Journalists who want to change their current social approach so that they’re proactively thinking about packaging for platforms and writing headlines that will engage readers.

Course Instructor:

Trevor Eischen

Trevor Eischen is the social media editor at POLITICO. He’s a graduate of the Missouri School of Journalism and lives in Washington, D.C.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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