Social Media and Journalism: What Works and Why

Course Overview

Social Media and Journalism: What Works and Why
Seminar Snapshot

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

Social media and journalism together have built unique communities, engaged readers with news stories and created new ways to share content.

In this Seminar Snapshot, seven influential leaders in social media talk about the different intersections of social media and journalism and offer ideas on the future of online journalism. This conversation will help you understand different storytelling methods, content delivery strategies, reader participation opportunities and more.

Watch seven 30-minute videos from this event. The following is the list of presentations and presenters.

From Stories to Streams: The Evolution of the Beat with Matt Thompson, editorial product manager of Project Argo/National Public Radio Thompson.

Finding Revenue in Social Media with Vadim Lavrusik, community manager at Mashable.

How Women use Social Media with Lisa Stone, co-founder and CEO at BlogHer.

From Telling Stories to Creating Hubs with Jim Spanfeller, president & CEO of The Spanfeller Media Group.

Telling Stories Through Shared Experiences with Mónica Guzmán Preston, director of editorial outreach of Intersect.

The Power of Citizen Journalism with Janis Krums, entrepreneur and citizen journalist who tweeted the photo of the Hudson River plane crash).

Leveraging Online Popularity with David Devore, creator of “David After Dentist” YouTube video.

This Seminar Snapshot was recorded Nov. 5, 2010, at The Poynter Institute's "Finding the Future of Journalism: Poynter's Social Media Day" in celebration of the Institute's 35th anniversary.

What Will I Learn:
  • Trends and statistics about how people are using social media to get news
  • Journalistic opportunities and challenges social media presents
  • Useful content engagement strategies
  • How social media is changing the role of journalism in society
  • How online communities can help add context to storytelling
  • Potential revenue streams for social media news
Who should take this course:

Journalists and other communicators who are interested in social media.


Ellyn Angelotti Kamke

Ellyn Kamke is associate corporate counsel on the Raymond James legal team. Prior to Raymond James, Kamke was Poynter's Staff Counsel and Director of Business Development. As in-house counsel and a member of Poynter's senior leadership team, she advised on legal issues and policies and led contract drafting and negotiations. She also played a key role in developing and growing business opportunities for Poynter.

She received her Juris Doctorate from Stetson University College of Law where she was also awarded the Judge Raphael Steindhardt award for character and leadership. Kamke, who is a member of the Florida Bar, practiced law at Rahdert, Steele, Reynolds & Driscoll, P.L. She is on the Board of Trustees for American Stage Theater.


Kelly McBride

Kelly McBride is the vice president at The Poynter Institute. She is a writer, teacher and one of the country's leading voices when it comes to media ethics. She has been on the faculty of The Poynter Institute since 2002 and is editor, along with Tom Rosenstiel of the American Press Institute, of The New Ethics of Journalism : Principles for the 21st Century.

Her other work involves Poynter’s Sense-Making Project, a Ford Foundation project examining the transformation of journalism from a profession of a few to a civic obligation of many, the effects of technology on democracy, and the media habits of the millennial generation. She conducts workshops in newsrooms and at journalism conventions across the country. Twice she has traveled to South Africa to lead advanced reporting and writing seminars geared toward reporters working in a young democracy. You can follow her on Twitter at @kellymcb.


Matt Thompson

Matt Thompson is an editorial product manager at National Public Radio, where he's helping to coordinate the development of 12 topic-focused local news sites in conjunction with NPR member stations.


Lisa Stone

Lisa Stone, BlogHer’s CEO, works across the entire organization to fulfill their vision. Stone is a leading expert on developing successful online communities and interactive programming for women.


Jim Spanfeller

Jim Spanfeller is Founder, President and Chief Executive Officer of The Spanfeller Media Group, a venture backed web based content company. The first site from SMG, launched this fall and will cover all things food.


Mónica Guzmán

Mónica Guzmán is a social storyteller who craves conversation and seeks out technology that makes it easy, far-reaching and good. In June, she joined the team at Intersect, a storytelling startup that launched in limited beta in September.


Janis Krums

Janis Krums is the entrepreneur and citizen journalist best known for being in the right place at the right time with his iPhone. He tweeted the photo of the Hudson River plane crash. Krums is a former basketball player, who still enjoys the game. (A shooter is always a shooter.) He is co-Founder of Elementz Nutrition and InboxAlarm. Krums is an investor in Advanced Infrastructure Technologies, as well as a consultant and speaker promoting social media in business.


Gregg Freishtat

Gregg Freishtat, Chief Executive Officer of Vertical Acuity has more than 17 years of experience in venture management and venture investing including founding three successful start-ups.


David DeVore

David E. DeVore is an entrepreneur, social media consultant, and business owner in Orlando, Florida. To more than 72 million people around the world, David is best known as the father, or unseen voice, in the David After Dentist viral video hit.

A graduate of the University of Central Florida, DeVore's career has ranged from Casting Coordinator for Walt Disney World's Entertainment to Realtor. To say that the David After Dentist video changed his life and career path is an understatement.