Social Media: Strategies and Tools for News

Course Overview

Social Media: Strategies and Tools for News
Self-Directed Course
Time Estimate:
4 hours

Poynter Prepared members pay just $23.96 for this course. Save 20 percent on this course and more by becoming a Poynter Prepared Member. Learn more and register now.

About Self-Directed Courses

In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.

Social media have radically changed the way people access and consume news. Savvy journalists have adapted the way they report, source and disseminate news, integrating social media networks into both their newsgathering and the distribution and promotion of their work.

Which tools do what? How can you integrate social media into your reporting without it taking over? How do you authenticate information gathered from social media networks? What is the best way to engage your audience on social media networks? Finally β€” perhaps most important β€” how can you tell if your social media efforts are having any impact?

This course answers these questions and much more. It aims to help journalists and those interested in journalism learn to effectively integrate social media into all aspects of their journalism, including newsgathering, verification, audience engagement and distribution.

Want to learn more? Enroll in our Social Media Certificate Program. The interactive courses and on-demand video replays in this certificate will show you the ropes, point you to the right resources and help you formulate the questions you most need answers to.

What Will I Learn:
  • Guidelines for ethical, factual social media newsgathering
  • Why a social media strategy is vital in today's media world
  • Which social media tools will get your message out and drive traffic to your media website
  • How to measure your progress toward your social media goals
  • How planning ahead can pay off in improved coverage and engagement with your audience
  • Tips and tricks for authenticating information gathered from your social media networks
Who should take this course:

Journalists, educators, students, publishers, writers, business owners β€” anyone who wants to engage an audience using social media.

Course Instructor:

Susan Mernit

Susan is an experienced media and product development executive for Fortune 200 companies now focused on media entrepreneurship, bridging the digital divide, civic engagement, quality training in future of news and social media, local & community web sites and city government sites and portals. Her interests include exploring the links between digital skills & local economic development as well as working with local organizations in this area.


International Press Institute

The International Press Institute is a global network of editors, media executives and leading journalists. We are dedicated to the furtherance and safeguarding of press freedom, the protection of freedom of opinion and expression, the promotion of the free flow of news and information, and the improvement of the practices of journalism.