Census Coverage: Going Deep with Demographic and Economic Data

Course Overview

Census Coverage: Going Deep with Demographic and Economic Data
Seminar Snapshot

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

Most people don't realize the ways in which the data gathered by the U.S. Census Bureau is used even though it has tremendous impact on them. This course will show you how you can access the wide range of demographic, economic and other available census data to tell powerful stories about your community.

You will hear video presentations from 17 of the nation’s top census reporters, academics and experts from the U.S. Census Bureau, the Bureau of Justice Statistics and the Pew Research Center. Their PowerPoint presentations are also available for download.

These presentations were recorded during a McCormick Specialized Reporting Institute session on census coverage at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University on June 16-17, 2011. The videos also are available as podcasts on iTunesU.

Additional reporting resources are available on NewsU's Resources for Reporting on the Economy and Mental Health page and on other SRI Resources Pages.

What Will I Learn:
  • An overview of the 2010 census shows you what new data is available and how it can be used
  • How the Census Bureau’s American Community Survey can help you write great stories
  • Census geography, strategies for news apps and approaches to online maps
  • How to quickly use the redesigned version of American FactFinder
  • How the Current Population Survey and the Survey of Income and Program Participation can help when the American Community Survey isn't enough
  • Story ideas on prisons and inmates using data and special reports by the Bureau of Justice Statistics
  • How to choose the best economic and demographic data for comparing regions of the country
  • How to use IPUMS, one of the world’s leading demographic data resources
  • How to use Hometown Economic Data
  • How to access and use jobs and wages data
  • How to dig deeper on local employment and housing data
  • How to tell the story of the fiscal conditions of state and local governments
  • How wholesale and retail trade data can be translated into stories
  • How to get a timely picture of what is happening in the U.S. economy, including trading trends and market outlook
Who should take this course:

Anyone who wants to learn how to use a variety of demographic data to tell stronger stories.

Training Partner:

Robert R. McCormick Foundation

The Robert R. McCormick Foundation is a nonprofit organization committed to fostering communities of educated, informed and engaged citizens. Through philanthropic programs, Cantigny Park and museums, the foundation helps develop citizen leaders and works to make life better in our communities. The foundation was established as a charitable trust in 1955, upon the death of Col. Robert R. McCormick, the longtime editor and publisher of the Chicago Tribune. The foundation is one of the nation's largest foundations, with more than $1 billion in assets.