Targeting New Audiences: Finding Your Niche

Course Overview

Targeting New Audiences: Finding Your Niche
Self-Directed Course
Time Estimate:
This course takes about an hour to complete.

About Self-Directed Courses

In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.

So you want to create a new publication for a specific audience.

But how do you know if a Web site or a print product would be more successful? What kind of content does your audience want?

This course will help you get to know your audience. You'll find out what data you need, where to get it and how to use it.

Learn from some niche youth publications' successes and failures and brainstorm about your own ideas and goals.

And, the course even helps you learn how to get ideas accepted by your boss with a simulation game that lets you pitch ideas -- and get feedback.

What Will I Learn:

Upon completing this course, you will know how to:

  • Describe how youth interact with Internet and print platforms.
  • Know how to research what a specific audience wants.
  • Know the characteristics of niche publications that have succeeded and failed.
  • Define a goal and platform for a niche publication that will satisfy the audience's needs.
  • Develop publication prototypes.
  • Conduct focus groups to get audience feedback on ideas and prototypes.
  • Know where to go to figure out potential profit and cost for the publication.
Who should take this course:

This course is for anyone in print, online and multimedia organizations trying to broaden readership through niche products.

Training Partner:

Newspaper Association of America Foundation

The Newspaper Association of America Foundation strives to develop engaged and literate citizens in a diverse society. NAAF endeavors to help media companies increase their readership and audience by offering programs that encourage the cultivation of a more diverse work force in the press. The foundation also invests in and supports programs designed to enhance student achievement through newspaper readership and appreciation of the First Amendment.

Technical Requirements:

For this course you will need to have at least version 9.0 of the Flash plugin installed. For the best experience, we suggest that:

  • PC users use Internet Explorer or Netscape/Mozilla/Firefox
  • Mac users use Netscape/Mozilla/Firefox or Safari
  • you set your monitor resolution to 1024 x 768 or higher
  • you use a high speed connection