Mining Trending Topics: How to Use Social Media to Tell Stories Your Audience Cares About

This Webinar was originally broadcast on:
January 27, 2016 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Mining Trending Topics: How to Use Social Media to Tell Stories Your Audience Cares About
Originally Broadcast On:
January 27, 2016
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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"Everyone is talking about it on social media." Are they? Who is everyone? And what are "they" saying?

Social media platforms can be treasure troves of information on what's trending (and what isn't) and how it's being discussed by your audience.

Once you know what your audience cares about, you can build powerful connections and tell stories that matter to them.

In this Webinar, you'll learn how to use social media to find story ideas, report on what’s trending on the local and national level, and connect more deeply with your audience. As a bonus, you'll have the tools to make your social strategy stronger.

What Will I Learn:
  • How to find and report on relevant trends
  • How to use advanced search functions on social to find important information
  • How to answer the question “What are people saying about that?”
  • How to use trending analysis to make your social strategy stronger
Who Should Take this Course:

Reporters, editors, assignment editors, segment producers, social media managers and anyone looking to strengthen their social news gathering chops and strengthen audience engagement.

Course Instructor:

Anna Gonzalez

Anna Gonzalez was named CNBC’s Social Media Director in March 2015. She is responsible for leading CNBC’s social media team and helping the entire organization generate creative social content that engages it’s large and growing multi-platform audience.

With ten years of experience in the news, Gonzalez uniquely possesses a mix of social media expertise and editorial strategy along with a real passion for innovative storytelling. Prior to CNBC, she was the Social Media Manager at CNN.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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