Web Headlines & SEO Essentials (February 2019)

Course Overview

Web Headlines & SEO Essentials (February 2019)
Online Group Seminar
Time Estimate:
The content of this course unfolds over two weeks. There are few scheduled meeting times, except for several live discussions, so you'll be able to learn on a schedule that works for you. The minimum time commitment each week is five to seven hours.

Poynter Prepared members can save 20-25% on this course and all Poynter training. Learn more and join now.

About Online Group Seminars

In an online group seminar, you will gather with other participants in a virtual space, logging in from anywhere, day or night, over the course of several weeks. A faculty member guides the group through new material, moderates discussions and provides individual feedback.

This archived Online Group Seminar was originally available on:
February 5 to February 22, 2019

Headlines appear on the Web with photos, graphics or other type, but usually they stand alone. That means you've only got a few words—and a few seconds—to tell readers what the story (or blog posting, video or photo gallery) is about. In this course, we'll focus on considerations unique to the Web. Chief among these, of course, is SEO – a set of technologies and techniques that can bring more eyes to your content and more visitors to your site.

Review a sample syllabus for the course.

Live Events:

  • 5-6 pm Thursday, Feb 7 (text chat)
  • 5-6 pm Tuesday Feb 12 (video class)
  • 5-6 pm Thursday Feb 14 (text chat)
  • 5-6 pm Tuesday Feb 19 (video class)

What Will I Learn:
  • The principles of good headline writing, regardless of platform
  • How search engines work and the elements that contribute to the “find-ability” of a webpage
  • The elements that should – and should not – be included in a good web headline
  • How to use tools to track what people are looking for, and how they're searching for it
Who should take this course:

Editors, web producers, reporters, bloggers and anyone who posts content with headlines on the Web. This course is for anyone who wants to draw more visitors to their site with effective headlines.

Course Instructor:

John Schlander

John Schlander is managing editor at thepennyhoarder.com, recently named by Inc. Magazine as the 32nd fast-growing company in the nation. He started there in August 2016 after 32 years at the Tampa Bay Times, where he was digital general manager. He is also adjunct faculty at the Poynter Institute.

He is the instructor for two online seminars: Using Analytics to Drive Your Mission and Web Headlines and SEO Essentials.