The Art of the Link: Why Hyperlinks Matter and How to Do Them Well

This Webinar was originally broadcast on:
September 06, 2018 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

The Art of the Link: Why Hyperlinks Matter and How to Do Them Well
Originally Broadcast On:
September 06, 2018
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This webinar is $11.95 for members of [ACES: The Society for Editing] ( Watch your member email to get details about the discount.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Linking is what the internet is all about. Without links, you're just publishing text online. You're not publishing "hypertext" and you're not really leveraging the power of the Internet.

Despite the importance of links, few of us are taught what makes a good link. This webinar seeks to remedy that. You'll learn why linking is a powerful tool for increasing your web traffic. You'll learn that there are two basic kinds of links, and that your technique for each should differ.

We'll talk about "anchor text" — or the words that make up the link — and how you should choose that. We'll give some special consideration to linking in mobile contexts, too. Get familiar with "the art of the link."

What Will I Learn:
  • How linking increases your web traffic
  • The two basic kinds of links
  • What makes a good link (and a bad one)
  • How to choose the text of a link — its "anchor text"
  • How mobile delivery changes how we think about links
Who Should Take this Course:

Anyone who writes or edits text for a digital platform will benefit from this webinar.

Course Instructor:

Nick Jungman

Nick Jungman is director of student media at the University of Oklahoma and treasurer of ACES: The Society for Editing. He has taught editing at OU, the University of Missouri and Wichita State University. He worked for 13 years in a variety of editing and digital roles — including copy desk chief and deputy editor for interactive — at The Wichita Eagle daily newspaper in Kansas.

He's also made successful appearances on two television game shows.

Training Partner:

ACES: The Society for Editing

ACES: The Society for Editing is a nonprofit education and membership organization working toward the advancement of copy editors. Its aim is to provide solutions to editing problems, training and a place to discuss common issues.

The organization is an international members’ alliance of editors working at newspapers, magazines, websites, traditional media outlets and Fortune 500 companies, as well as freelance editors, students and professors. It is an organization built on the advocacy of editing as a craft vital to clear writing and reader advocacy.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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