Twitter for Broadcast Producers and Reporters

This Webinar was originally broadcast on:
October 27, 2011 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Twitter for Broadcast Producers and Reporters
Originally Broadcast On:
October 27, 2011
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

There is a deep resonance between Twitter and television. Join us in this one-hour Webinar and explore ways journalists, station executives and others can effectively incorporate Twitter in newscasts and other broadcasts.

Learn when (and when not) to add Twitter to your on-air content, and how you can build a TV-specific Twitter strategy using hashtags and live-Tweeting.

Twitter’s Robin Sloan will share data that demonstrates the Twitter-TV connection that can help increase your Twitter engagement and possibly boost your ratings.

What Will I Learn:
  • How to put simple, effective Twitter cues on air
  • The power of the hashtag call-out
  • The principles of TV live-tweeting
  • How to “surf” on big televised events
Who Should Take this Course:

Broadcast news producers, reporters and station executives involved in building an on-air Twitter presence, as well as social media coordinators who want to learn more about Twitter and broadcasts.

Course Instructor:

Robin Sloan

Robin Sloan works on media partnerships at Twitter. Before that, he was a strategist at Current TV and a Naughton Fellow at The Poynter Institute. You can follow along at @robinsloan.

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