Leading with Digital to Sell More Print and Broadcast

Course Overview

Leading with Digital to Sell More Print and Broadcast
Originally Broadcast On:
May 09, 2012
Time Estimate:
One hour

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This Webinar was originally broadcast on:
May 09, 2012 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

When the web was young, many media companies would bundle (and bury) their online products behind their more established legacy offerings, such as print and broadcast advertising programs. Now, research shows that local advertisers are embracing the new “shiny toy:” digital advertising.

Mike Blinder, one of the media industry’s leading advertising consultants and sales trainers, will highlight some of the latest methods that some large and small media companies are using to sell their legacy products using digital solutions, such as the “lead offering.”

Whether it’s online banner ads, search engine optimization, mobile marketing or online video; these new, innovative products can help you sell more.

This Webinar will be broadcast live from the Blinder Group’s 2012 Revenue Summit in Tampa, Fla.

Who Should Take this Course:

Print and broadcast advertising managers and executives who focus on local small and medium businesses as their target advertisers.

Course Instructor:

Mike Blinder

Mike Blinder is president of the Blinder Group, Inc., a Florida-based firm that trains traditional sales people on how to embrace new concepts in selling media. The company's goal is to assist in maximizing sales for clients through effective sales training/revenue generation programs. Among the company's more than 350 clients are Gannett, Media General, CanWest, Canada's Globe and Mail, The New York Times Company and Hindu Times.

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