How to Plan for a Great Digital News Product

This Webinar was originally broadcast on:
October 15, 2015 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

How to Plan for a Great Digital News Product
Originally Broadcast On:
October 15, 2015
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

You want to launch a new channel, a new section, a new app or a special storytelling project. These big launches can mean big boosts in traffic and engagement (not to mention morale!). But before you dive in, it's important to answer a few key questions. What are the key measures of success? What are common pitfalls, and how do you avoid them?

Often, digital products require people from separate teams to work together. You will also want to consider how you will unite and motivate disparate teams within your organization to work toward a common goal.

In this Webinar, you'll learn the best practices for the development process that brings the most creative ideas to the table, uses your resources efficiently and keeps the budget and timeline within estimates. You'll be inspired and empowered to plan for a successful, futuristic, trend-setting product.

This Webinar is part of a two-day back-to-back Webinar package, which also includes The Nuts and Bolts of Setting a Digital Strategy. You can sign up for each individual Webinar for $29.95 or enroll in both for a 30 percent discount. For more information on special package pricing or to register for both Webinars, click on our Digital Products and Strategy Webinar Special here.

What Will I Learn:
  • How to define the content goals and strategy of a product
  • How to anticipate future needs, knowing how quickly content and the media industry can change
  • How to help people from different teams work together
  • How to manage a budget and timeline
Who Should Take this Course:

This course is for beginner to mid-level editors, producers, reporters, product managers, account executives and others interested in learning how to contribute and lead the product development process.

Course Instructor:

Megan Chan

Megan H. Chan is director of digital operations at The Washington Post. Previously, she was director of digital products at POLITICO, where she focuses on digital development for the Web and mobile. She oversees the social media and election results teams as well. Previously, she was the online Washington editor at USA TODAY. She has also worked for The Wall Street Journal Europe in Brussels, Newsday and the Star-Tribune. Megan graduated from the University of Southern California with a bachelor's degree in print journalism and a minor in East Asian Studies. She also holds master's degrees from the Columbia University School of Journalism, with a specialty in arts and culture.

Technical Requirements:

1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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