Iowa Central: Building Your Brand on Social Media

Course Overview

Iowa Central: Building Your Brand on Social Media
Certificate Program

Looking for more ways to build your resume and boost your skills? See our complete lineup of certificate programs.

About Certificate Programs

Certificates of proficiency are designed to measure your knowledge of essential skills or information. To receive a certificate, take the NewsU courses associated with that certificate program and then successfully complete the online assessment for each course. Once you've passed all the assessments, you will receive your certificate from Poynter's NewsU.

Smart use of social media is an essential part of building your brand and doing journalism online. In this certificate program, you'll examine best practices used by journalists and activists to make their voices heard and explore some of the core tools most commonly used today.

The interactive courses and on-demand video replays in this series will show you the ropes, point you to the right resources and help you formulate the questions you most need answered.

Courses included in this package

(NOTE: Enroll in the certificate by clicking on the blue Enroll Now button and not in these courses separately. Enrolling in the courses individually will not count toward the certificate.)

  • Beyond the Byline: A Journalist's Guide to Personal Branding This webinar will guide you through the process of defining, establishing, building and maintaining your personal brand online, with takeaways you can put into practice today.

  • Mining Trending Topics: How to Use Social Media to Tell Stories Your Audience Cares About This webinar will show you how to use social media to find story ideas and connect more deeply with audience.

  • You are What You Tweet: How to Engage with Your Readers on Twitter This webinar will share expert ways to boost engagement and increase audience on Twitter.

  • How to Power Your Reporting With Social Media A flood of news, gossip, ideas and more comes at journalists constantly--especially through social media. How do you find story ideas, cultivate sources, build your brand and develop your audience? Learn how to make sense of this 24/7 news cycle, no matter what you cover.

  • How and When to Shoot Video with a Smartphone This webinar will show you the possibilities and limitations of smartphone for video storytelling, walk you through basic shooting and editing techniques, and give you an overview of hardware and software that will give you a high-quality product you will want to put your brand on.

  • Say No To Clickbait: How To Make (Good) Shareable Content We’ll discuss why you should aim for shares instead of clicks, identify simple ways to make content more shareable, and discover ways you can reach new audiences through social media. We’ll also explore how to measure success and produce work you’re proud to share, too.

Complete each of the courses in this certificate program, then take the assessments for each one. A separate assessment covers the content from each course. You'll have three chances to pass each assessment.

Unlike traditional quizzes and activities from Poynter's NewsU, these assessments won't tell you the answers. So make sure you study hard when you take the courses.

Who Benefits From This Certificate:

This certificate is for journalists, writers, photographers and other content creators who want to build a personal as well as a company brand. Anyone who wants to use social media to gather and share information, as well engage your audience and measure your impact.

How Certificates Work:
  • Each assessment contains about 15-20 multiple-choice and true-false questions
  • You must score at least 80 percent to pass each assessment
  • You'll get three chances to pass each assessment
  • You'll have 30 minutes to complete each assessment
  • When you pass all the assessments, you will receive your certificate

Questions? Read our Certificates FAQ or contact us.