Engaging Storytelling for Mobile Devices and Tablets

This Webinar was originally broadcast on:
September 05, 2013 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Engaging Storytelling for Mobile Devices and Tablets
Originally Broadcast On:
September 05, 2013
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

What keeps people coming back to a tablet or mobile app?

Content that people want over and over again—content that is “sticky”—and a satisfying experience that lives up to the expectation of what the devices themselves can do. You need a scalable storytelling process to use location, tap, touch and interactivity to its best advantage.

Whether you have a news app designed to deliver quick updates about traffic and weather, or a long-form narrative reading experience, we will help you learn to create a process for creating fresh, engaging content on a regular basis.

This Webinar will explore the findings of Poynter's EyeTrack analysis of tablet reading and give you practical tips for creating stories that make use of interactivity and touch.

This Webinar is part of our series on the Essentials of Mobile Journalism. Get the skills you need to thrive in journalism's mobile age in this special training event. You can save 25 to 30 percent when you buy the series.

What Will I Learn:
  • To think through your overall strategy for refining content for tablets and mobile--from story development, daily news processes, technology choices and more
  • How to create a process for creating fresh, engaging content on a regular basic
  • About the typical “bail out point” at which the average user stops reading
  • Ways to edit and present stories to keep readers engaged
  • Findings from Poynter’s groundbreaking tablet research
Who Should Take this Course:

Anyone involved in presenting stories on mobile and tablet devices—producers, editors, reporters, designers, illustrators and artists—as well as other communications professionals, educators and students

Course Instructor:

Sara Quinn

A design and journalism consultant, Sara Quinn holds the R.M. Seaton Chair for Professional Journalism at Kansas State University. Immediate Past President of the Society for News Design. She taught at The Poynter Institute for more than a decade. Her eyetracking research for Poynter and other organizations on newspaper, tablet and online reading habits helps journalists determine the best forms for storytelling.

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