Monetizing Mobile Products: Ads, Apps and More

This Webinar was originally broadcast on:
October 24, 2013 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Monetizing Mobile Products: Ads, Apps and More
Originally Broadcast On:
October 24, 2013
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Buy all the Webinars in the Essentials of Mobile Journalism Series and save 25 to 30 percent.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Your audience is rapidly moving to mobile. That creates opportunities for your traffic, your content and your revenue. In this Webinar, we will explore how market trends are driving mobile revenue strategies for media companies. We also will look at the challenges and opportunities during the shift to mobile.

We will walk through the specifics of:

  • Banners and rich media
  • Subscription and paywalls
  • Native advertising opportunities
  • In-app or app-store purchasing
  • Video trends

We will also talk about companies that are executing well on mobile, and analyze what you can learn from them.

This Webinar is part of our series on the Essentials of Mobile Journalism. Get the skills you need to thrive in journalism's mobile age in this special training event. You can save 25 to 30 percent when you buy the series.

What Will I Learn:
  • The changing competitive mobile landscape for publishers and advertisers
  • The variety of monetization options available on mobile platforms
  • The benefits and drawbacks of each strategy
  • How to apply the lessons of the companies who are winning in mobile
Who Should Take this Course:

Anyone who wants to understand mobile strategies, including organization leaders in technology, marketing, advertising, revenue, research, distribution, audience development, mobile and product development.

Course Instructor:

Allen Klosowski

Allen Klosowski is a digital strategist with more than 10 years experience leading product, development, operations, business and marketing teams in both media and technology companies. Allen is currently responsible for developing and implementing the strategy that drives the success of SpotXchange’s Mobile and Connected Device digital video exchange.

Previously Allen was responsible for leading mobile and social media product strategy for Digital First Media's 75 daily newspapers across 18 states.

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