Northern Arizona JLS 205: Social Media for Journalists Certificate Program (Fall 2018)

Course Overview

Northern Arizona JLS 205: Social Media for Journalists Certificate Program (Fall 2018)
Certificate Program

Looking for more ways to build your resume and boost your skills? See our complete lineup of certificate programs.

About Certificate Programs

Certificates of proficiency are designed to measure your knowledge of essential skills or information. To receive a certificate, take the NewsU courses associated with that certificate program and then successfully complete the online assessment for each course. Once you've passed all the assessments, you will receive your certificate from Poynter's NewsU.

Editor's Note: These webinars are from 2015. While the tools have evolved since then, the tactics that you learn and the strategies remain relevant.

Social media is an essential part of covering the news and engaging with your audience. In this certificate program you'll examine best practices and explore some of the core tools most commonly used today.

The Webinar replays in this series will show you the ropes, point you to the right resources and help you formulate the questions you most need answers to. When you're done, you will have a solid understanding of what it takes to build a social media strategy.

This package includes:

LinkedIn for Journalists and Educators, with Yumi Wilson. Learn how to use LinkedIn to connect with resources, break stories and promote your brand.

You are What You Tweet: How to Engage Your Readers on Twitter, with Mark Luckie. Learn 10 expert ways to boost your engagement and increase your audience on Twitter.

Using Facebook as a Reporting Tool, with Tory Starr. With the right skills, you can turn Facebook into a massively helpful engine to find story ideas, sources, information and quotes, and engage your audience.

How News Organizations Can Make the Most of Snapchat, with Julia Carpenter. Parse the ins and outs of bringing Snapchat into a newsroom, including examining opportunities for user-generated content and further reporting on the medium.

Social Media and Analytics: Strategies and Metrics You'll Actually Use, with Melody Kramer. Explore techniques for reporting with social media, and help you find the key metrics to know how and what your audience wants to know.

Who Benefits From This Certificate:

Anyone who wants to use social media to gather and share information, as well engage your audience and measure your impact.

How Certificates Work:
  • Each assessment contains about 15-20 multiple-choice and true-false questions
  • You must score at least 80 percent to pass each assessment
  • You'll get three chances to pass each assessment
  • You'll have 30 minutes to complete each assessment
  • When you pass all the assessments, you will receive your certificate

Questions? Read our Certificates FAQ or contact us.