Creating a Passive Sales Process

This Webinar was originally broadcast on:
January 27, 2011 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Creating a Passive Sales Process
Originally Broadcast On:
January 27, 2011
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Buy this Webinar for $34.95 or buy the entire Digital Ad Sales Series here for $99.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Does a "do-it-yourself" sales strategy make sense for you? Get an overview of an effective DIY approach in this Webinar. You'll learn how to price and package your offerings, how to generate "passive" revenue effectively and how to keep current customers while providing additional services.

This Webinar is part of a series on Bridging the Gap Between Content and Commerce: Digital Ad Sales Series. Other in this series are:

You can purchase each Webinar individually for $34.95 or buy the entire series here for $99.

What Will I Learn:
  • What digital products you should offer and how to market them
  • The basics of offering local search, SEO and directories on your site
  • Best practices in pricing/ packaging and target advertiser categories
  • Offering AdSense and third-party keyword marketing solutions
  • Mobile delivery and associated revenue opportunities
  • Using social networking to grow your revenue
Who Should Take this Course:

Those in the editorial and business sides of news organizations who want to learn more about the relationship between content and revenue, as well as media entrepreneurs who want to build successful and profitable sites.

Course Instructor:

Mike Blinder

Mike Blinder is president of the Blinder Group, Inc., a Florida-based firm that trains traditional sales people on how to embrace new concepts in selling media. The company's goal is to assist in maximizing sales for clients through effective sales training/revenue generation programs. Among the company's more than 350 clients are Gannett, Media General, CanWest, Canada's Globe and Mail, The New York Times Company and Hindu Times.

Technical Requirements:

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