How to succeed with selling new types of ads and business services

Course Overview

How to succeed with selling new types of ads and business services
Seminar Snapshot
This seminar snapshot video is free for American Press Institute E-Learning users.
Time Estimate:
This Seminar Snapshot contains video highlights that last one hour.

About Seminar Snapshots

A Seminar Snapshot features video highlights that capture the key learning of a seminar presentation.

Focusing on emerging products that drive results for the client, especially those that go beyond traditional newspaper-style display advertising is one key to successful sales.

In this video, Christian A. Hendricks, vice president, tnteractive media, John Jordan, director of digital revenue development and Orlando Comas, director of digital revenue sales of the McClatchy Co., discuss advanced audience targeting, reputation intelligence, reputation management, search engine marketing and more.

This Seminar Snapshot contains edited video highlights from a presentation at McClatchy Interactive in Raleigh, N.C., during Transformation Tour, a workshop on Feb. 1, 2013. The presentation was part of the Selling Digital Products workshop, part of a series of workshops by API and The Poynter Institute.

What Will I Learn:
  • Advanced Audience Targeting
  • Reputation Intelligence
  • Reputation Management
  • Search Engine Marketing
Who should take this course:

Advertising, digital revenue and digital product development professionals who want to develop sales strategies that work.


Christian A. Hendricks

Christian A. Hendricks became vice president of interactive media for the McClatchy Co. in Sacramento, California in 1999. He joined the company in 1992 as advertising manager, marketing for The Fresno Bee, and the following year became its marketing director. In 1994 he was named manager of technology for McClatchy, and held this position until 1996 when he was promoted to president and publisher of Nando Media, McClatchy's Internet publishing company. He remained there until taking his current position in 1999.


Orlando Comas

Orlando Comas has more than 17 years experience in sales and marketing and 12 years in digital advertising. He has held several positions with The Miami Herald, McClatchy Interactive and The McClatchy Company during his 12-year tenure, including his most recent position as Director of Digital Sales Development for The McClatchy Company. He currently manages the sales development team responsible for digital sales strategy, training and sales efforts across McClatchy's 30 daily newspapers.


John J. Jordan

John J. Jordan is currently director of digital revenue development for the McClatchy Company. He has worked for the newspaper industry in editorial, marketing and advertising positions since the early 1980s, including 20 years in digital media. Prior to his current position, he held senior digital management positions at several McClatchy newspapers.

Training Partner:

American Press Institute

The American Press Institute advances an innovative and sustainable news industry by helping publishers understand and engage audiences, grow revenue, improve public-service journalism, and succeed at organizational change.