Credibility and Social Media in Your News Organization

This Webinar was originally broadcast on:
June 02, 2010 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Credibility and Social Media in Your News Organization
Originally Broadcast On:
June 02, 2010
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This Webinar is $9.95 for members of APME and CNA. Watch your member e-mail to get details about the discount. APME members also may contact Sally Jacobsen at: To contact the Canadian Newspaper Association about the discount, send e-mail to:

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

How do you decide who posts on your organization's Facebook account? When should your newsroom use social media to collect information for stories? What personal conduct on social networks is appropriate for your staff? Can you have a policy that covers everything?

Many news organizations dived into social media first and figured out the credibility issues second. The Salem News, led by Editor Dave Olson, developed its credible presence on Facebook and Twitter from the ground up, with the help and advice of the user communities and the newsroom. He'll explain how the The Salem News learned how users counted on journalists to provide credible content and help you answer questions for your news organization.

What Will I Learn:
  • How to make sure your Twitter and Facebook communities are in the “good part of town” – places that readers want to visit repeatedly
  • How to find the right balance in managing your social media sites
  • How to develop a policy that encompasses staffers’ work and personal social media use
Who Should Take this Course:

Journalists and editors who manage social media site with news content.

This Webinar is part of the Online Journalism Credibility Series, developed in partnership with Associated Press Managing Editors (APME). The Webinars are the outcomes of projects by six newsrooms as part of APME’s Online Credibility Project and funded by grants from the Ethics and Excellence in Journalism Foundation and APME Foundation. The series is also developed with the support of the Canadian Newspaper Association (CNA).

Course Instructor:

David Olson

David Olson has been editor of The Salem News since 2006, overseeing its print edition, website, magazines and now, social media efforts. As a reporter, his beats included the New England fishing industry and Massachusetts politics. A graduate of the University of New Hampshire, Olson has also served as Boston bureau chief for Ottaway Newspapers,, education editor for the Times Herald-Record of Middleton, N.Y., and editor-in-chief of The Gloucester, Mass, Daily Times.

Training Partners:

Associated Press Media Editors

APME is an association of editors on the forefront in setting ethical and journalistic standards for newspapers and in the battle for freedom of information and the First Amendment.

Canadian Newspaper Association

The Canadian Newspaper Association is a non-profit organization, representing Canadian daily newspapers (English and French) with circulations ranging from 1,500 to almost 500,000 per day.

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