Tumblr for Journalists: Best Practices and Strategies

This Webinar was originally broadcast on:
May 03, 2013 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Tumblr for Journalists: Best Practices and Strategies
Originally Broadcast On:
May 03, 2013
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Looking for a new tool to easily share content with your audience, or a way to promote story ideas? Tumblr is an easy-to-use social blogging tool that helps you share multimedia content, network with other journalists and generate story ideas.

Find out how to create a Tumblr and how to use it in the best ways to maximize your engagement with your audience and build a community. Get comfortable with how to post to Tumblr using your mobile device and via email. Learn best practices for what kind of content works on Tumblr and how to promote your stories using this platform.

What Will I Learn:
  • What Tumblr is and how it's different from other blogging and social platforms
  • How to quickly create a Tumblr and make it sing
  • Who does it well — news organizations and individuals — and how to mimic their success
  • New Tumblr features
Who Should Take this Course:

Reporters, bloggers, editors, journalism students, educators and anyone who is interested in exploring this platform as a venue for promoting stories, publishing stories, networking with readers and other journalists, and creating more comprehensive social media strategies.

Course Instructor:

Mark Coatney

Mark Coatney most recently worked for Tumblr, a social media blogging platform. He was an editor with primary responsibility for social media for Newsweek, where, in addition to conventional assigning/editing, his big initiatives were the Newsweek Tumblr, as well as handling Twitter, Facebook and other audience engagement platforms for Newsweek.

Before that he was a writer and editor for Time magazine and was one of the founders of its Website, Time.com.

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