Describing Your Content: Metadata and What It’s Good For

This Webinar was originally broadcast on:
August 02, 2011 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Describing Your Content: Metadata and What It’s Good For
Originally Broadcast On:
August 02, 2011
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This Webinar is $9.95 for members of ONA. For registration instructions and the ONA member promotion code, visit the Discounts page.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

It’s no longer enough to write a story and post it on the Web. To be most useful, your stories need to carry descriptive information that will help readers find them in a sea of available content – information such as publication date, geographic location and topics.

Metadata, as it’s known, is structured information about content, and it can help users filter that content effectively.

This Webinar will look at the most useful types of metadata for news sites, how to add it to your content painlessly and how to leverage your content’s existing metadata. We’ll examine what newsrooms large and small are doing with metadata and see how users – and bottom lines – are benefiting.

What Will I Learn:
  • Publication of geographically relevant content to location-aware mobile apps
  • Smarter related content and improved historical context on stories
  • Hyperlocal sections and search capabilities
  • Better performance in search results
Who Should Take this Course:

Writers, editors or anyone publishing content to the Web.

Course Instructor:

Eric Ulken

Eric manages the digital projects and storytelling team at PMN, the publisher of The Inquirer, Daily News and He also serves as the newsroom's leader on content management tools, training and video strategy. He joined the company in 2014 as executive director of digital strategy before moving into the newly unified newsroom last year to oversee digital efforts. He previously led digital news and product development at The Seattle Times and held a number of digital roles at the Los Angeles Times, where he co-founded the paper's award-winning Data Desk.

Training Partner:

ONAvation Webinar Series

The ONAvation series, a partnership between the Online News Association and Poynter's News University, has been created to focus on applying cutting-edge technology to journalism. Founded in 1999, ONA now has more than 1,600 professional members whose principal livelihood involves gathering or producing news for digital presentation.

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