Writing for Your Website: How to Make Readers Stick

This Webinar was originally broadcast on:
November 02, 2011 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Writing for Your Website: How to Make Readers Stick
Originally Broadcast On:
November 02, 2011
Time Estimate:
One hour and 15 minutes

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Online readers zip through websites with blistering speed. You want them to put on the brakes when they visit yours. But is the writing on your website getting the job done? Does your online audience want to stop to get to know more about you, your company or your message?

This Webinar will cover ways to deliver engaging and well-crafted website writing to impatient online readers.

What Will I Learn:
  • How to make sure your website writing is clear and effective
  • How to write content that stops online scanners in their tracks
  • Simple writing devices that appeal to website readers
  • Questions to ask yourself to create compelling website content
Who Should Take this Course:

Writers and editors wanting to make sure their written content is reader and user friendly to an online audience.

Course Instructor:

Meg Martin

Meg Martin is associate editor for Public Insight Network at American Public Media. She previously was online editor at The Roanoke Times|roanoke.com. She joined the online crew in Roanoke as a multimedia producer in 2007, after spending two years at The Poynter Institute -- first as a summer writing fellow and later as a fellow and editor at Poynter.org. She grew up in Pittsburgh and graduated from Notre Dame in 2005 with a degree in English. You can follow her on Twitter at @meg_e_martin.

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